Privacy Policy

Bloomin' Brands, Inc., values your privacy and is committed to protecting it. This policy provides our customers with information about how we use information we gather online.

Types of Information We Collect

Bloomin' Brands, Inc., collects and maintains personally identifiable information about you in order to meet your needs. We collect your first and last name, postal and e-mail address, phone number, and billing information only when you voluntarily submit it. We use this information to process your orders, notify contest winners, send newsletters and get your valuable feedback on our website and products. We do not share, sell or trade any of your personal information to third parties without your permission.

Aggregate Information

In addition to obtaining your personal information, Bloomin' Brands also gathers tracking information such as your IP address, browser type, and most popular web pages visited. We do not collect any personally identifiable information from you in this manner. We use the aggregate information to better serve you by continually improving the content of our website.


Cookies are pieces of information stored directly on the computer you are using. Bloomin' Brands (Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's Prime Steakhouse & Wine Bar), or our third-party service providers (including advertising service providers - see the Online Behavioral Advertising section below for more information) may place cookies on your hard drive for security purposes, to facilitate site navigation and to personalize your experience. Cookies allow us to:

  • Offer you more relevant products and services;
  • Collect technical and navigational information, such as browser type, time spent on our Sites and pages visited;
  • Monitor viewing and responses to Bloomin' Brands' advertisements.

When you visit our Sites we may use cookies to monitor your experience. When you sign-up, subscribe, or order on one of our Sites, we may use cookies to remember you and to provide you information on products and services that best fit your needs. If you have an account with us and access your accounts online, we will maintain information about your visits to personalize your browsing experience and the products and services we offer. If you do not have an account with us and do not wish us to maintain information, please delete your cookies. To do this, you will need to follow your browser's instructions for disabling or deleting cookies.

Cookies and other technologies provide us the capability to monitor the use of our Sites so we can continually improve the design and functionality to better serve you. Cookies we use do not contain or capture unencrypted personal information. If you choose not to accept cookies from our Sites, then you may not be able to access and use all or part of the Sites or benefit from the information and services offered. If you choose not to accept cookies, your experience may be inhibited or tailored to your interests or needs.

Online Behavioral Advertising

We may use third parties to serve Bloomin' Brands (Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's Prime Steakhouse & Wine Bar) advertisements on other websites. In serving Bloomin' Brands advertisements, these companies may use cookies and other tracking devices to collect certain information about your visits to other websites (such as browser type, IP address, which page was visited, and time of day). This information may be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.

Some of these ads are online behavioral advertising and may contain cookies that allow monitoring of your response to our advertisements. Cookies placed by these companies do not collect personal information. We limit companies that place our ads from using information for any purpose other than to assist us in our advertising efforts. If you prefer that our advertising service providers not know which website pages you have viewed, you may find out more at about how you can opt out. To learn more about online behavioral advertising, privacy, cookies, visit

Please note that if you opt out, you are only opting out of the collection of data through cookies, you may still receive online advertising from Bloomin' Brands (Outback Steakhouse, Carrabba's, Bonefish Grill and Fleming's Prime Steakhouse & Wine Bar). Opting out from a specific advertising provider only means that the ads you do receive will not be based on your preferences or behavior.

In order for behavioral advertising opt-outs to work on your computer, your browser must be set to accept cookies. If you delete cookies, buy a new computer, access the Sites from a different computer, login under a different screen name, or change web browsers, you will need to opt out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser's security settings to validate whether scripting is active or disabled.

Making Changes to Personal Information You Provide

You may review and request changes to any personal information you have provided to us online. Simply contact our customer service department and we will make the requested changes.

Changes to Our Privacy Policy

This Privacy Policy is effective as of June 1, 2012. Bloomin' Brands, Inc., reserves the right to change this policy at any time and will post all changes on this web page. All changes will apply from the effective date forward, and will not be retroactive. If you have any questions or concerns about our Internet Privacy Policy, please contact our customer service department.