Privacy Policy

Effective date: January 1, 2020

This Privacy Policy applies to information about you that Bloomin’ Brands, Inc. (“BBI”, “we”, “our”, “us”) may obtain when you visit;;;; or; any of the associated mobile applications; or connecting to the WiFi in one our locations (the “Site”). This Privacy Policy describes how we may collect, use, or share information about you; your choices regarding our use of your information; how we safeguard such information; and how you may contact us regarding our privacy practices.

Collection of personal information

Information you provide. We may obtain information that you provide directly to us on the Site when, for example, you fill out one of our contact forms, submit an order for a gift card, apply for a job, or otherwise interact with the Site. This information may include personal information, which is information that can be used to identify you individually, such as your name, email address, phone number, company information, and payment information.

Information collected automatically. We may also collect certain information about you automatically using various tools and technologies such as cookies and web server logs whenever you visit the Site. Information collected in this manner may include IP addresses, device identifiers, browser characteristics, operating system details, language preferences, referring URLs, length of visits, Mac address and pages viewed.

A cookie is a piece of data that a website can send to your browser, which may then be stored on your computer as an anonymous tag that identifies your computer but not you. Many web browsers are set to accept cookies by default, but you may be able to set your browser to notify you before you receive a cookie, or to remove or reject cookies. Please note that if you disable cookies, you may not be able to use certain features of this Site or other websites and disabling cookies may invalidate opt outs that rely on cookies to function.

We may combine certain automatically-collected information with other information we obtain about you, which may include data we obtain from third parties.

Please note that we or third parties may collect personal information about your online activities over time and across different devices and online properties when you use the Site.

Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, the Site is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, visit

Use of personal information

We may use personal information we collect through the Site for:

  • Facilitating and personalizing your user experience;
  • Responding to your requests, inquiries, or job applications;
  • Processing your transactions;
  • Communicating or marketing to you;
  • Conducting contests and processing prizes;
  • Monitoring and analyzing trends, usage, and activities of visitors and users of the Site;
  • Improving the Site;
  • Complying with applicable laws, regulations, or legal process as well as industry standards and our company policies;
  • Preventing, investigating, identifying, or taking any other action with regard to any suspected or actual fraudulent or illegal activity, or activity that violates our policies; or
  • Any other purpose, with your consent.

Sharing of personal information

We may share your personal information with our subsidiaries and business partners. To the extent we grant these parties access to your personal information, they will follow privacy practices no less protective than our practices, to the extent allowed by applicable law.

We may also share your personal information with third-party service providers assisting us in carrying out services to you such as the functionality of the Site. Third-party service providers are not meant to use personal information except as necessary to provide the relevant services to us.

In the event of a business transaction, such as if we sell or transfer all or a portion of our business or assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we reserve the right to disclose any information we obtain through the Site. You acknowledge that such transfers may occur and are permitted by and subject to this Privacy Policy.

Additionally, BBI may disclose personal information when required by subpoena, search warrant, or other legal processes, or in response to activities that are unlawful or a violation of BBI’s rules for use of the Site, or to protect and defend the rights or property of BBI.

Third-party analytics and advertising

We may use third-party technology to collect and use data in connection with interest-based advertising. These third-party ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from the Site and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests delivered over time and across online services and devices.

We may use certain third-party web analytics services, for example,  Google Analytics, to help us understand and analyze how visitors use the Site and to serve ads on our behalf across the Internet. We’ve implemented Digital Advertising features such as remarketing with analytics, interest-based advertising, demographics and interests reporting, user segment analysis, impression reporting. We and third-party vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to  deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, personalize content, or create an account for management of our customer loyalty program.

To find out more about how these third-party analytics services manage the privacy of information in conjunction with delivering ads online, and how to opt-out of information collection by these networks, please visit:,, or

For more information on how Google Analytics uses data collected through the Site, visit: To opt out of Google Analytics cookies, visit: and

Please note that we do not control how third parties manage their opt-out processes.

Sweepstakes, contests, and similar promotions

We may operate sweepstakes, contests, raffles, and similar promotions (each, a “Promotion”) jointly sponsored or offered by third parties that may require submitting personal information. If you choose to participate in a Promotion, your personal information may be disclosed to third parties as described in the terms applicable to that Promotion. Insofar as the terms applicable to a particular Promotion conflict with this Privacy Policy, the terms applicable to the Promotion shall control.

Linked websites

The Site may include links to other websites that are owned and/or operated by third parties including our service providers (e.g., for gift card purchases or job applications). This Privacy Policy does not apply to those websites, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or disclose your personal information. BBI is not responsible for the content or privacy practices of any linked websites that are operated by third parties

The Site may also provide links to other websites operated by BBI or our subsidiaries. Unless indicated otherwise, these websites are not governed by this Privacy Policy. For information on how these websites may collect, use, or disclose your personal information, we encourage you to review the privacy policies posted on the linked websites.


We take reasonable measures to protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and online digital storage are not completely secure and we cannot guarantee the security of your information collected through the Site.


We do not knowingly Sell the PI of Consumers. All consumers, regardless of age, may opt out of our promotional emails by clicking the ‘unsubscribe’ link on each of our brand emails.

California privacy rights

Residents of the State of California may request a list of all third parties to which we have disclosed your personal information for those third parties’ direct marketing purposes during the preceding year. If you are a California resident, you may contact us at or by writing to:

Attention:  Legal Counsel
Bloomin’ Brands, Inc.
2202 N. Westshore Blvd
Suite 500
Tampa, FL  33607

To make a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide your current California address to which we will send our response. Your inquiry must specify “California Privacy Rights Request” in the subject line of the email or the first line of the letter and include your name, street address, city, state, ZIP code, email address, and telephone number. Please note that we are only required to respond to one request per customer each year.

If you are a California resident and wish to make a request pursuant to the California Consumer Protection Act with respect to your personal information please refer to our CCPA Consumer Privacy Notice for information as to how to make a request.

Nevada privacy rights

Requests by Nevada residents to exercise their privacy rights, should be directed to:

Information for users outside the United States

If you are visiting the Site from outside the United States, please be aware that information we obtain about you will be processed in the United States or in other jurisdictions. By using the Site, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other countries may be different from the laws in your country of residence.


This Privacy Policy is subject to change at our discretion. We will indicate changes, including material changes, to the Privacy Policy by updating the “Effective Date” at the top of this page. Your continued use of this Site after any update to this Privacy Policy will constitute your acceptance of the changes.

Contact information

You may direct comments or questions regarding this Privacy Policy via email to